[background image] calm office setting (for a digital marketing & advertising agency)

Designs that spark imagination

I design digital products that make sense.UX/UI, research, and strategy,  all with people in mind.

Design isn’t just about methods, it’s about mindset.

Too often, designers fall in love with their tools and resist letting go. But real design work digs deeper. It’s about understanding root causes, not just symptoms. If you don’t address the core issue, the same problems keep coming back.

Creative vision

See how ideas take shape, from early sketches to refined interfaces, and discover the inspiration behind each design decision.

UX Research & Strategy

I uncover user needs through interviews, workshops, and testing,  turning insights into clear design direction. But not every problem fits the usual methods. Sometimes we need to go deeper to truly understand the people behind the screen.

UI & Interaction Design

From wireframes to polished prototypes, I’ve designed scalable design systems that bring clarity and consistency to growing products, helping teams move faster without losing direction.

Cross-Functional Collaboration

Working in agile environments with developers, consultants, and machine learning experts, I ensure design aligns with technical feasibility and business goals.

[digital project] image of a mobile interface without a device (for a ai legal tech company)
Featured work

Candle – Context-Aware Commuting App

An adaptive mobile app designed to improve well-being and productivity during train commutes. Candle responds to real-time conditions like noise and crowding, offering personalized carriage suggestions and adaptive music based on user needs.

image of a teacher interacting with students using digital tools (for a edtech)
Case study

Apollo

A healthcare delivery app designed for the UAE market, balancing regulatory requirements with a clean, accessible user experience. I led the end-to-end UX/UI process, from research and usability testing to branding and design system development.

image of a digital marketing strategy board (for a social media and communication)
CASE STUDY

Life Cycle Funds – Service Design for Pension Simplicity

Redesigning the private pension experience for AvivaSA through service design. From research and co-creation workshops to journey mapping and UI delivery, this project aligned customer needs with operational change.

Ready to collaborate?

Let’s create your next big idea

Have a project in mind or want to chat about design? I’d love to hear your story and explore how we can bring your vision to life together. Reach out and let’s make something meaningful.

Open to new connections, fresh ideas, and creative partnerships—your message is always welcome here.

Get in touch
image of interactive educational tool (for a edtech)